As experienced strategic marketing and public policy consultants, we work with our clients to provide a broad range of services including:
Business strategy
Public Policy development, analysis, and persuasion
Competitive Analysis
Concept writing and message development
Advertising and message delivery development and assessment
Public Relations
And we have the tools to get the job done – tested to be methodologically sound and consistent.
Interviewing and Data Collection
Survey Processing
Marketing Intelligence and Environmental Scanning
Reporting
The heart of most marketing research, we provide both qualitative and quantitative services.
Quantitative (Small-scale tests to full- scale national studies)
Telephone, On-Line, Mail (with high rates-of-return), Benchmark and continuous
tracking, Perception Analyzer dial groups.
Qualitative (focus groups)
In-Person, On-line focus groups and bulletin boards, In-depth interviews (IDIs),
Observational/ethnographic
We use both methodologies in a high proportion of our projects because these techniques often complement each other, rather than compete.
Project management, questionnaire writing and layout, data processing, reporting and statistical analysis, verbatim reporting and coding, key entry, optical scanning.
Quick, inexpensive access to existing information relevant to markets, products and services. Based on electronic databases, reports, publications, government statistics, and selected telephone interviews. Uses databases, journal searches, and demographic studies.
Our reports are onsistent with objectives, with and emphasis on insights and recommendations.
As clients are increasingly demanding, they tend to be short and focused, with easy-to-follow graphics, which saves time and mental editing. Executive summaries of the findings, along with pictorial representations, verbatims, and video clips helps to better recall not only what people said, but also the emotion and intensity with which they said it. It also helps people who could not attend the groups feel like they were there.
We are also able to tailor reports to meet other audience needs: from a 1-2 page lucid "Key Findings" take to a report that provides all the justifying and contradictory details. And we will help you to determine what kind of report you need for each purpose.
APPEL RESEARCH, LLC, 475 K Street NW, Suite 1015, Washington, DC, (202) 289-6707, info@appelresearch.com.com.
