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Marketing Research & Public Policy
Client Sampling
Transportation / Workforce Development / Economic Development:
Five Towns Rural Transit: Conducted study of public willingness to patronize  a new public transportation system, including light rail on existing Long Island Rail Road tracks and coordinated shuttle buses, in "the Hamptons" on Long Island.  Sufficient interest was demonstrated to support award of State and County grants for the next phase of the project.

Capital Region Workforce Investment Boards: Major expansion plans in nanotech and other high techindustries led to a workforce talent pipeline study of the 11-county region.  Demographic analyses and hundreds of interviews found upcoming labor shortages for mid-level technical workers; solutions involve organizing the business community and reorienting the educational system to meet the challenge, especially the community colleges.

Liberty Main Street Revitalization Committee: Co-author of study to assess market opportunities available to Catskills village, determining the appropriate mix of potential new businesses, while considering infrastructure improvements.  Concluded that revitalization needed proactive effort because development of the planned new performing arts center (now open) and proposed casinos would have little short-term impact.
Health Care:
New York State Department of Health: Co-developer of multi-media campaign that encouraged hard-to-reach women to seek prenatal care.  Campaign demonstrated the success of this social marketing approach.

Bedford Stuyvesant/ Crown Heights Community Coalition on Research & Planning/Interfaith Hospital: Co-author of community health needs assessment for central Brooklyn.  Recommendations included change in focus in HIV/AIDS education, modification of epidemiological data collection to more-effectively identify gaps in services, and increased use of social marketing to influence behaviors of hard-to-reach groups.

New York State Campaign for Mental Health Housing: Developed position papers and strategic initiatives with coalition partners to preserve and develop housing units and provide services for persons with serious mental illness.

Pharmacists Society of New York: National survey of consumer pharmacy choice;  members' opinions about workplace conditions and changes in the profession.

Burson-Marsteller: Devised plan for two Washington-based national trade associations concerning the use and control of hazardous substances.
Criminal Justice:
New York City Police Department: Undertook change management study to assist the department to transition certain activities from uniformed personnel to civilian employees.

The Bar Association of San Francisco: Study of effect of production error on legal referral services advertisement.  Resulted in corrective action being taken, avoiding threatened litigation.
Tourism / Entertainment:
Proctors Theatre: Data and marketing research consultant to 2,800 seat theatre engaging in major downtown arts district expansion.

WAMC Public Radio: Studied the effects of a proposed format change on the listenership.  Concluded the change would, on balance, be positive.

WMHT Public Television: Conducted survey to determine community needs, based on FCC standards.
Excelsior College: Researched alumni contribution patterns and motivations and developed strategies to increase annual giving.

Tamalpias and Eldorado School Districts: Study of receptiveness toward change in lunchtime offerings emphasizing better nutrition in two California school districts.
Information Technology:
Pros & Cons: Developed a successful marketing/advertising plan for new software company.

Marketing Research Association: Evaluated a new service being contemplated for the organization’s web site.  Based on survey results, the service was not initiated.

KRC Research: Conducted qualitative research among "c" class executives to determine the feasibility of an internet-based ASP software product aimed at large advertisers and advertising agencies.  Concluded that the product was technically interesting but that top officials feared loss of crucial human interaction.
Consumer Products:
Frito-Lay: Focus groups and ethnographic studies of salty snack buyers, with emphasis on multiple purchasers and supermarket positioning.
Public Employees Federation: Survey of membership during contract negotiation.
Robert Rivers, Esq.: Trial strategy and jury selection project for murder trial.
General Mechanical, Inc.: Client rejected acquisition of company, based on private market analysis conducted.

DR Group: Ongoing survey of construction industry conditions and issues in New York's Capital Region.
APPEL RESEARCH, LLC, 475 K Street NW, Suite 1015, Washington, DC, (202) 289-6707, info@appelresearch.com