Tasked with increasing pre-natal medical care among hardest-to-reach women, Perception Analyzer dial systems were used to create messages and strategies for a mass marketing campaign that moved the targeted audience toward doctors and health clinics.
Appel Research guided methodology, evaluation tools, and provided analytical and editorial support for a survey of State Medicaid Directors and Programs, authored by Kathryn Kuhmerker (Kuhmerker Consulting Group) and Thomas Hartman (IPRO).
Long Island East End Public Transportation Proposal
Appel Research conducted focus groups and surveys to determine public support for a major public transportation plan - form a new government entity to take over, coordinate and operate the Long Island Rail Road and bus lines in the region.
Major expansion plans in nanotech and other high tech industries led to a workforce talent pipeline study of the 11-county region. Demographic analyses and hundreds of interviews found upcoming labor shortages for mid-level technical workers; solutions involve organizing the business community and reorienting the educational system to meet the challenge, especially the community colleges.
In partnership with The Hudson Group, Appel Research conducted surveys and focus groups of stakeholders and prospective customers to assess market opportunities.
APPEL RESEARCH, LLC, 475 K Street NW, Suite 1015, Washington, DC, (202) 289-6707, firstname.lastname@example.org.
Steve Appel Named QRCA 2015 Conference Marketing Chair - Not too late to register.
The list of speakers for the Qualitative Research Consultants Association 2015 Annual Conference, October 7-9, in Orlando, Florida, is especially outstanding, this year. Check it out! ... and it's not too late to register for the conference!
If you're not a member, QRCA is offering a limited time membership, including 25% conference registration discount! The net cost to you for membership – nothing! Call 888-674-7722 for details.