Tasked with increasing pre-natal medical care among hardest-to-reach women, Perception Analyzer dial systems were used to create messages and strategies for a mass marketing campaign that moved the targeted audience toward doctors and health clinics.
Appel Research guided methodology, evaluation tools, and provided analytical and editorial support for a survey of State Medicaid Directors and Programs, authored by Kathryn Kuhmerker (Kuhmerker Consulting Group) and Thomas Hartman (IPRO).
Long Island East End Public Transportation Proposal
Appel Research conducted focus groups and surveys to determine public support for a major public transportation plan - form a new government entity to take over, coordinate and operate the Long Island Rail Road and bus lines in the region.
Major expansion plans in nanotech and other high tech industries led to a workforce talent pipeline study of the 11-county region. Demographic analyses and hundreds of interviews found upcoming labor shortages for mid-level technical workers; solutions involve organizing the business community and reorienting the educational system to meet the challenge, especially the community colleges.
In partnership with The Hudson Group, Appel Research conducted surveys and focus groups of stakeholders and prospective customers to assess market opportunities.
APPEL RESEARCH, LLC, 475 K Street NW, Suite 1015, Washington, DC, (202) 289-6707, firstname.lastname@example.org.
APPEL RESEARCH News Brief:
Behavioral Economics in Qualitative Research Discussed in Rome and Philly.
At the QRCA-AQR conference in Rome, Brit Ken Parker proclaimed .. "behavior is king." Focusing on minimal brand characteristics studied in artificial settings just isn't enough, according to his research. Consumer experience data and an understanding of context are the key features of successful studies.
At a Philadelphia QRCA meeting, Jay Zaltzman added that respondents are often wrong in describing their past activities, let alone their motivations. Based on recent thinking, augmented by traditional methods, skilled researchers can get past the surface data by using cues and context to derive valuable insights.
For more information on Behavioral Economics, contact us.