APPEL RESEARCH, LLC is a marketing research and public policy consultancy, providing solutions based on skill sets, experience, and investigative tools.
Located in Washington DC, after many years in New York's Capital District, the firm possesses an arsenal of custom-designed opinion survey, demographic, and investigative methodologies.
APPEL RESEARCH:
Develops actionable messages and strategies for commercial, not-for-profit, and public policy sectors.
Offers big picture thinking, with clarity on key issues and attention to detail.
Distills information to get to the core issues, turning them into insights with implications.
Focuses on objectives, results, and timeliness, rather than on techniques.
Why you may need APPEL RESEARCH, LLC
The success of your business, advocacy, or public policy campaign depends on how well you can answer the following questions:
What are the characteristics of my market or constituency?
What is its size, its demographics, its segmentation?
What product or message attributes are most effective?
Where do I stand now?
What is my market share in my core products or ideas?
How is my product or organization perceived? What is my brand equity? How do I compare with my competitors?
In which direction are the trend lines headed?
How do I decide between alternatives when considering .. ?
.. making a change in the characteristics of my
product/idea .. changing prices or means of delivery ..
introducing a new product/idea .. selling to or
influencing a new segment?
What if my competition were to .. ?
.. undercut or attack me .. challenge my distribution
system by selling directly .. develop a new product to
make mine obsolete?
How do I respond to changes in the market for my products/services .. ?
.. my key market segment is aging out or moving away ..
the expectation of value has become more important
than price alone .. customers are choosing multi-purpose
products and mine is a single purpose one?
What if conditions outside the control of my marketplace changed .. ?
.. a major economic downturn .. new political leaders ..
Tasked with increasing pre-natal medical care among hardest-to-reach women, Perception Analyzer dial systems were used to create messages and strategies for a mass marketing campaign that moved the targeted audience toward doctors and health clinics.
Appel Research guided methodology, evaluation tools, and provided analytical and editorial support for a survey of State Medicaid Directors and Programs, authored by Kathryn Kuhmerker (Kuhmerker Consulting Group) and Thomas Hartman (IPRO).
Long Island East End Public Transportation Proposal
Appel Research conducted focus groups and surveys to determine public support for a major public transportation plan - form a new government entity to take over, coordinate and operate the Long Island Rail Road and bus lines in the region.
Major expansion plans in nanotech and other high tech industries led to a workforce talent pipeline study of the 11-county region. Demographic analyses and hundreds of interviews found upcoming labor shortages for mid-level technical workers; solutions involve organizing the business community and reorienting the educational system to meet the challenge, especially the community colleges.
Companies engaged in construction in NY's Capital region were surveyed on trends and issues by Appel Research for a leading consulting group in the industry.
In partnership with The Hudson Group, Appel Research conducted surveys and focus groups of stakeholders and prospective customers to assess market opportunities.
APPEL RESEARCH, LLC, 475 K Street NW, Suite 1015, Washington, DC, (202) 289-6707, info@appelresearch.com.
APPEL RESEARCH News Brief:
Behavioral Economics in Qualitative Research Discussed in Rome and Philly.
At the QRCA-AQR conference in Rome, Brit Ken Parker proclaimed .. "behavior is king." Focusing on minimal brand characteristics studied in artificial settings just isn't enough, according to his research. Consumer experience data and an understanding of context are the key features of successful studies.
At a Philadelphia QRCA meeting, Jay Zaltzman added that respondents are often wrong in describing their past activities, let alone their motivations. Based on recent thinking, augmented by traditional methods, skilled researchers can get past the surface data by using cues and context to derive valuable insights.
For more information on Behavioral Economics, contact us.
